ADI teams up with Passion for the Planet TV to save the primates
Passion for the Planet TV is teaming up with ADI (Animal Defenders
International) to highlight key animal welfare issues and bring them to
a wider audience.
From 11th May, Passion for the Planet TV will be featuring ADI films
'Save the Primates', 'Toto Goes Home', 'Big Cat Rescue', and 'Stop
Circus Suffering' which show the plights of primates in research and the
suffering of circus animals.
Following the disappointing result of the European Parliament vote on
5th May, governing animal research and testing throughout the EU (known
as Directive 86/609), it is more important than ever to raise awareness
of plight of primates used in testing.
Jan Creamer, chief executive of ADI, is enthusiastic about the
partnership: "We welcome this initiative with Passion for the Planet TV,
especially at this time when the use of primates in experiments raises
both ethical and scientific concerns. Viewers will be able to see, in
our campaign video, what this EU vote means to 10,000 primates a year
used in research in the EU and exposed to appalling inhumane conditions,
when alternatives already exist that produce far more reliable results."
Chantal from Passion for the Planet TV, said: "This issue affects us all
as primates are central to the ecosystem that we as humans depend on and
their removal from their habitat for experiments, entertainment or the
pet trade will signal the destruction of our planet. Passion for the
Planet TV is keen to help ADI highlight these issues and inform our
audience about the impact of using primates and other animals in these
ways."
The films also highlight the cruelty many wild animals endure in
circuses across the world.
All four films will be available on demand on Passion for the Planet TV
and will also be promoted via Passion for the Planet radio; the largest
radio group in the UK focused on health and environmental issues.
Viewers are also being encouraged to give their views in an online poll
asking whether animals in circuses should be banned and if it is ever
acceptable to experiment on primates? Visit: www.passionfortheplanet.com
Watch, on demand, at www.passionfortheplanet.com and via SomethingTV
set-top boxes.
NOTES TO EDITORS
For more information, images and interviews please contact:
Passion for the Planet: Chantal Cooke, 020 8544 0091 / 07788 184 649 or
This email address is being protected from spambots. You need JavaScript enabled to view it.
ADI: Allison Tuffrey Jones, 020 7460 3495 / 07970 685286,
This email address is being protected from spambots. You need JavaScript enabled to view it.
Passion for the Planet TV was launched in 2008. It is part of the
already well established group of Passion for the Planet radio stations
(broadcasting on DAB digital radio and via the Internet). The company
started six years ago when it launched the UK's first mainstream radio
stations dedicated to providing solutions to help us all live greener
and healthier lives (long before it was trendy to be eco-friendly!)
120,000 people tune in each week via DAB (Digital Audio Broadcasting)
and the Internet at www.passionfortheplanet.com.
Passion for the Planet TV is available on televisions via the
SomethingTV internet protocol television (IPTV) set-top box service in
the UK; online via the SomethingTV virtual set-top box; and via the
Internet at www.passionfortheplanet.com
Animal Defenders International (ADI)
With offices in London and San Francisco, Animal Defenders International
(ADI) is a major international campaigning group, lobbying on animal
welfare issues such as animals' use in experiments and entertainment;
worldwide traffic in endangered species; conservation and pollution;
factory farming and vegetarianism. ADI involves itself in international
campaigns to save primates from extinction and wild animal rescues as
well as educational work on conservation and the environment. ADI has
become a major force for animal protection and has succeeded through its
undercover investigations in securing legal protection for animals.
ADI's evidence of the torment to animals has led to campaigns and
legislative action all over the world to protect them. ADI opposes
violence or intimidation whether directed at humans or other animals.
http://www.ad-international.org
www.savetheprimates.org
