Ask why an orangutan submits to this treatment before you enjoy the show. A'Famosa Resort, Malaysia, Ian Redmond, BFF
Ask why an orangutan submits to this treatment
before you enjoy the show. A'Famosa Resort, Malaysia,
Ian Redmond, BFF.

This section is concerned with efforts to end the use of trained Apes in Entertainment. If you agree that it is wrong to separate baby Apes from their mothers to teach them tricks for films, advertisments and circuses and the like, please contact some of the following groups.

VideosClick here to view Apes in Entertainment related videos.

To find out how you can help, visit the Action 4 Apes page.

Archive of scientific articles: Click here to download and read Apes in Entertainment Working Group related articles.

Science news & articles relating to the Apes in Entertainment Working Group.

Ape Alliance - Article
White Paper: Apes in Media and Commercial Performances

www.aza.org | December 2011

Apes, including chimpanzees, gorillas, bonobos, orangutans, and gibbons, are intelligent, sensitive, long-lived and highly social animals. As humans' closest living relatives, they are fascinating, and ape infants are magnetically appealing. These attributes have made apes popular as performers in commercial entertainment and advertising programs. But this popularity and attractiveness masks the often cruel and dangerous practices commonly required to make apes compliant in such appearances. This White Paper presents a brief summary of the justification for:

  • Eliminating the use of apes as performers in commercial.
  • Establishing standards to ensure that public presentations and interpretive programs portray apes respectfully and accurately represent the biology and conservation status of apes.

11/01/2012
Click here to read on...

Ape Alliance - Article
Use of “Entertainment” Chimpanzees in Commercials Distorts Public Perception Regarding Their Conservation Status

PLos ONE | Kara K. Schroepfer et al. | October 2011

 

 

Chimpanzees (Pan troglodytes) are often used in movies, commercials and print advertisements with the intention of eliciting a humorous response from audiences. The portrayal of chimpanzees in unnatural, human-like situations may have a negative effect on the public's understanding of their endangered status in the wild while making them appear as suitable pets. Alternatively, media content that elicits a positive emotional response toward chimpanzees may increase the public's commitment to chimpanzee conservation. To test these competing hypotheses, participants (n = 165) watched a series of commercials in an experiment framed as a marketing study. Imbedded within the same series of commercials was one of three chimpanzee videos. Participants either watched 1) a chimpanzee conservation commercial, 2) commercials containing "entertainment" chimpanzees or 3) control footage of the natural behavior of wild chimpanzees. Results from a post-viewing questionnaire reveal that participants who watched the conservation message understood that chimpanzees were endangered and unsuitable as pets at higher levels than those viewing the control footage. Meanwhile participants watching commercials with entertainment chimpanzees showed a decrease in understanding relative to those watching the control footage. In addition, when participants were given the opportunity to donate part of their earnings from the experiment to a conservation charity, donations were least frequent in the group watching commercials with entertainment chimpanzees. Control questions show that participants did not detect the purpose of the study. These results firmly support the hypothesis that use of entertainment chimpanzees in the popular media negatively distorts the public's perception and hinders chimpanzee conservation efforts.

12/10/2011
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Ape Alliance - Article
Wonderful Pistachios Advert

PETA, Wild Futures, CAPS | September 2011

Wonderful Pistachios has created a new advert containing Crystal the Capuchin Monkey. We're asking for your help for the advert to be pulled.

27/09/2011
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Ape Alliance - Article
Specific Image Characteristics Influence Attitudes about Chimpanzee Conservation and Use as Pets

Abstract

Chimpanzees are endangered in their native Africa but in the United States, they are housed not only in zoos and research centers but owned privately as pets and performers. In 2008, survey data revealed that the public is less likely to think that chimpanzees are endangered compared to other great apes, and that this is likely the result of media misportrayals in movies, television and advertisements. Here, we use an experimental survey paradigm with composite images of chimpanzees to determine the effects of specific image characteristics. We found that those viewing a photograph of a chimpanzee with a human standing nearby were 35.5% more likely to consider wild populations to be stable/healthy compared to those seeing the exact same picture without a human. Likewise, the presence of a human in the photograph increases the likelihood that they consider chimpanzees as appealing as a pet. We also found that respondents seeing images in which chimpanzees are shown in typically human settings (such as an office space) were more likely to perceive wild populations as being stable and healthy compared to those seeing chimpanzees in other contexts. These findings shed light on the way that media portrayals of chimpanzees influence public attitudes about this important and endangered species.

18/07/2011
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Ape Alliance - Article
Capital One pulls chimp ad

Washington Business Journal | March 2011

McLean-based Capital One Financial Corp. has pulled a television commercial that featured a chimpanzee and says it will not use primates in any future ads.

14/03/2011
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Ape Alliance - Article
PETA protests Careerbuilder.com's Super Bowl commercial

Chicago Sun-Times | February 2011

First the Lincoln Park Zoo sounded the alarm Monday concerning Careerbuilder.com's decision to use chimpanzees in its Super Bowl TV spot Sunday. Zoo officials said putting chimps in commercials makes the public think chimps aren't an endangered species, when, in fact, they are.

 

 

08/02/2011
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[ Click here to view all Science 4 Apes articles... ]

The following organisations are involved in the Apes in Entertainment Working Group.


Animal Defenders International
Millbank Tower
Millbank
London
SW1P 4QP
Phone: +44 (0)20 7630 3340
Fax: +44 (0)20 7828 2179
Web (en): www.ad-international.org
Email: click for contact form

Captive Animals' Protection Society
CAPS
PO Box 4186
Manchester
M60 3ZA
Phone: 0845 330 3911
Fax: 0845 330 3911
Web (en): www.captiveanimals.org
Email: click for contact form

Orangutan Foundation UK
Ashley Leiman
7 Kent Terrace
London
NW1 4RP
UK
Phone: +44 (0)207 724 2912
Fax: +44 (0)207 706 2613
Web (en): www.orangutan.org.uk
Email: click for contact form

Wild Futures
Brooke Aldritch
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